STEERSMAN

BRANDING / ART DIRECTION / PRINT / PACKAGING

Inspired by the skill and mastery of a ship's helmsman, parallels can be drawn with the honoured skill-set of the Master Brewer. The Steersman range has been crafted to be crisp, refreshing and ideal for the Australian lifestyle. The same can be said for the rebrand approach across the Ultra Dry and Blonde products.

Uncomplicated in character and flavour, a no nonsense refresher with a promise of truly satisfying ‘ahhhh, that’s good’. We have stripped back, simplified and modernised the current labels. Consolidating the brand’s typography and colour palette provided cohesion whilst elevating the Steersman image in line with current beer categories on the market.