DermaVeen

ART DIRECTION / bRANDING / PRINT / DIGITAL

DermaVeen tasked us to give their existing brand a refresh, keeping in mind the unique selling point of their clinically proven natural ingredient, colloidal oatmeal. Our approach was to make the consumer feel emotionally connected to the products by highlighting the feeling they have in themselves when they use DermaVeen. Whether used as a beauty product or for treatment, DermaVeen gives you a sense of confidence, naturally. 

Whilst this visually works well with current lifestyle imagery, our visual direction focuses on the product itself and the natural benefits across the whole range of products: beauty, family and treatment. We bring to life the tactile and emotive nature of these products through beautifully shot photography, showing close up hands connecting with the product.