Rekorderlig Cider

ART DIRECTION / BRANDING / PRINT / OOH

Working with Rekorderlig began by establishing a new brand platform, one that whilst embraces their current brand values and continues to challenge convention, bringing something ‘refreshingly different’ and uniquely Swedish to the forefront.

Who Else But Rekorderlig. When the unexpected becomes expected. The things that people don’t see coming but know when they see it, taste it, hear it. To be known as the choice that always promises something else.

With this in mind, we created a concept for a brand campaign inspired by the celebration of the longest summer day in Sweden, we place Rekorderlig as the embodiment of everything that summer represents, but one that doesn’t have to end. 

Blush Rosé, Rekorderlig’s latest cider - crisper, drier, with a rosé touch. Not only is the flavour unique, but so is the colour, it's even in the name.

Taking cues from the new packaging design to highlight this new product visually, we also explore the concept of ‘Blush’ in many ways, from colour, to feeling, to attitude. A warming of the cheeks. The unexpected compliment. A little cheekiness. A feeling of being lit up from the inside and the perfect complement to summer.