Luna Park Sydney

IDENTITY / CAMPAIGN / ENVIRONMENTAL

Luna Park, the iconic Sydney landmark, celebrated 80 years of magic and memories. The occasion was marked with a new brand and various campaigns promoting the park, the fun and good times. Luna Park’s 80th identity was designed to celebrate the different venues that make up this amazing destination; its renowned theme park and range of live music, wedding and dining venues with arguably the best views in Sydney.

We had a few opportunities with Luna Park and managed to work some magic across a range of projects including; The Maze Runner Action Live, the annual Halloscream festivities, Wicked the Musical events, and other park promotional material.

In conjunction with celebrating the park's 80th anniversary, we had the opportunity to pitch a design concept to refresh the Luna Park branding around the venue. We proposed a fun, contemporary look and feel to update the park's dated signage.