HSBC Sydney 7s

BRANDING / IDENTITY / CAMPAIGN

The HSBC Sydney 7s event is all about passionate fans, outrageous costumes and family fun. Not only is the game fast paced and easy to watch, but it is where the world comes to get their game on! Our creative strategy for this campaign was to celebrate the sport and make it an experience that could not be missed. The logo has been redesigned and given a new look not only to reflect the movement of the game but the sweeping buzz and excitement the event brings.

Our illustrative concept was an evolution from the previous year’s creative brought to life by the 'Get your game on’ campaign to promote the 7s tournament over the Australia Day weekend in January 2018. This was rolled out across various channels including a TVC, event app, advertising, and of course a website that offers detailed event info, a countdown, packages, maps, teams, the works!.