COLGATE OPTIC WHITE

CAMPAIGN / SHOPPER / PRINT

Colgate Optic White embodies beauty and confidence helping you get brighter, whiter smiles. With a key focus on hydrogen peroxide, the same ingredient dentists use, their products deliver effective results. We executed various shopper campaigns spanning across the oral health care category through to the beauty space. 

Campaigns promoted incorporating the Optic White range into your routine as well as the launch of new products with executions across in-store displays, print media, online and health care professional channels.