Good Food Month

Campaign / ART DIRECTION / print

We had a great opportunity to work on The Sydney Morning Herald Good Food Month campaign for 2016. Tasked with increasing awareness and engagement across all the Good Food Month events, we explored a creative that embraces community, diversity and joy when it comes to the love of food and culture. 'Share the Good Food Feeling' embodied this idea brought to life with the help of 4 renowned Sydney chefs. 

This recipe for success was based around culture, cuisine, passion and quality ingredients bringing people together through the shared love of food, which gives you that 'Good Food Feeling'. The campaign was released across all channels including social media, newspaper advertising and outdoor advertising.