Scapegoat Cider

ART DIRECTION / OFF-PREMISE / PRINT / DIGITAL

No goats were really blamed in the making of this cider, but the fable does have some truth to it. From ‘stolen’ apples to whole orchards stripped bare, a lot of mischief and scheming was surely involved. All done with the promise of making refreshingly good, expertly crafted cider. So in all honesty, who was really to blame? 

As it turns out, all the trouble was all worth it. Taking cues from the existing packaging, we took the Scapegoat brand story, expanded it, and visually brought it to life. With the help of illustrator and artist Michelle Bae, we delivered a unique hero visual carried throughout in-store point of sale and digital content.