Ivory Coat

ART DIRECTION / POINT OF SALE / PRINT

To launch Ivory Coat’s new wholegrain range, we have developed a campaign that disrupts the pet food space - a category commonly saturated with colourful lifestyle imagery and humanisation of animals. By simply celebrating dogs being dogs, we naturally get humour and personality. Clean visuals paired with tailored messaging result in an easy get for the consumer. Our lead message drives the key benefit of this new range with a cheeky ‘butt-sniff’ as our furry friends say hello to good gut health. The campaign was brought to life across the full path to purchase, from OOH to in-store. 

We also worked together with Ivory Coat on multiple projects across their 'Australian Natural Health' range as they continue to be the number one grain free brand in the pet speciality category. Deliverables included everything from print ads, educational pieces and point of sale.